Geo–fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS). The technology has many practical uses, including: .
A geo–fence is a virtual perimeter for a real-world geographic area. A geo–fence could be. Location Systems: An Introduction to the Technology Behind Location Awareness. Morgan & Claypool Publishers. p. 88. ISBN 978-1-59829-581-8.
Geofencing is a technology that defines a virtual boundary around a real-world geographical area. In doing so, a radius of interest is established that can trigger
Now is the time to get started. Let's first look at the benefits of geofencing, and then we'll discuss how you can be a proactive marketer with this technology.